Our Industry Expertise

How do Solutions for Each Industry Differ?

Retail

  • For retail marketing leaders, driving growth through innovative strategies that resonate with customers is a top priority.

    Ensuring seamless, omni-channel experiences & staying ahead of consumer trends is crucial to differentiating your brand and buying customer loyalty.

    Data-driven insights can help you optimize campaigns and deliver personalized experiences at scale.

    Top marketing retail industry leaders stay focused on these performance metrics: 

    • Basket Size & Comps 

    • Customer Acquisition Costs & Lifetime Value

    • Return on Marketing Investment & Conversion Rate

    • Retention & Churn

    Understanding core values in the retail industry also drives success!

  • Creating a company culture that puts the customer at the heart of every decision is critical. Understanding customer needs, behaviors, and preferences can drive your team’s strategies and actions, so marketing efforts resonate with and delight your target audience.

    Successful retail teams rank these key values as important!

    • Teamwork, Collaboration & Cross-Functional Alignment 

    • Flexibility & Adaptability

    • Customer Satisfaction

    • Trust & Accountability  

    • Continuous Improvement

    • Innovation

  • Meet the team members ready to elevate your retail marketing efforts:

Consumer Products

  • Marketing leaders in Consumer Products must strike a balance between short-term sales and driving long-term brand value for sustainable growth and competitive positioning.

    Tracking the right marketing metrics is essential to understanding performance including:

    • Market Share 

    • Brand Equity & Brand Awareness

    • Volume & Revenue Growth 

    • New Product Trial & Adoption Rate 

    • Gross Margin Return on Marketing Investment

  • Successful Consumer Goods marketing teams create cultures that drive growth, foster innovation, and ensure efforts align with consumer needs and broader business goals. The best teams embrace: 

    • Innovation & Creativity 

    • Customer Satisfaction

    • Flexibility & Speed to Market 

    • Accountability & Decisiveness

    • Action-Oriented & Teamwork

    • Opportunities for Professional Growth

  • The team members glad to bring their CGP experience to your challenges:

Restaurants/QSR

  • In a competitive & dynamic marketplace, QSR and Restaurant marketing leaders focus on metrics that highlight the success in driving growth, customer engagement, and profitability.

    Consumer demands and preferences are constantly evolving and to keep pace, leaders must focus on: 

    • Same-Store Sales 

    • Customer Acquisition Costs 

    • Average Order Volume 

    • Customer Retention Rate

    • Digital Engagement & App Adoption/Usage

  • In QSR and restaurant marketing organizations, each team member plays a critical role.

    To build a brand and engage customers effectively in a highly competitive industry, key cultural metrics include: 

    • Team-Oriented Collaboration 

    • Agility & Initiative  

    • Customer-Centricity 

    • Innovation & Experimentation 

    • Achievement-Oriented

  • Team members with the appetite and experience to tackle your challenges:

Travel & Tourism

  • For a Travel and Tourism CMO, focusing on the right metrics to understand if marketing efforts are impacting customer acquisition, retention, and revenue growth is a must.

    Customer engagement leads the way to business impact. To stay ahead of the competition, focus on the following metrics:

    • Customer Acquisition Cost 

    • Booking Conversion Rate

    • Return on Ad Spend

    • Average Booking Value

    • Customer Lifetime Value

  • In a successful travel and tourism marketing organization, teams should be squarely focused on driving customer engagement, brand loyalty, and long-term growth.

    Embedding core cultural values is the ticket to creating connections with customers and remain competitive in a fast-changing industry. The best teams are focused on: 

    • Customer Experience & Satisfaction

    • Storytelling & Creativity 

    • Global Perspective & Local Sensitivity 

    • Collaboration & Team-Oriented

    • Sustainability & Social Responsibility

    • Employee Recognition

  • The experienced team ready to co-pilot your journey to marketing success:

Beauty

  • In a high-growth, highly competitive industry, beauty brand marketing leaders must optimize efforts to stand out from the crowd.

    Leaders must ask: How can I emotionally connect to my customers and deliver my brand promise on all touchpoints to create loyal fans/repeat users?

    Key performance indicators often include: 

    • Brand Equity & Perception

    • Customer Demand & Loyalty 

    • Customer Engagement & Lifetime Value

    • Customer Acquisition Costs 

    • Sales Conversion Rate

  • In a successful beauty brand marketing organization, cultural values are crucial for developing a brand that will be beloved and withstanding.

    By embedding these cultural values, a marketing organization can connect with its targets, deliver a quality and consistent experience and maintain growth in a competitive space. Teams should focus on: 

    • Emphasis on Quality

    • Customer-Centric Approach

    • Personalization & Optimization 

    • Customer Retention & Loyalty

  • The aficionados ready to build your picture-perfect marketing team:

Manufacturing

  • Marketing Leaders in Manufacturing must look at all the component parts of their marketing efforts in o to build something great.

    Evaluating marketing impact on lead quality, sales performance and growth ensures efforts are aligned with strategic objectives.

    Focus areas for leadership often include: 

    • Lead Generation & Conversion Rate

    • Customer Acquisition Cost

    • Marketing Qualified Leads & Sales Qualified Leads 

    • Sales & Marketing Alignment 

    • Customer Lifetime Value

  • In a highly technical and competitive industry like manufacturing, marketing teams can embrace cultural values that enhance success - from customer engagement, operational alignment, and business results.

    Key cultural aspects crucial for driving growth, innovation, and alignment include: 

    • Innovation & Technical Expertise 

    • Process-Driven Efficiency 

    • Highly-Organized & Accountability

    • Collaboration & Teamwork

    • Agility & Adaptability

  • The team members ready to help you build something great:

Luxe Industry

  • Balancing emerging and timeliness trends, luxury brand marketing leaders must capture the core essence of its brand equity to drive demand, quality perceptions and premium pricing.

    Leaders must ask: How well are marketing efforts driving customer acquisition, retention, engagement and overall brand health in a competitive market?

    Key performance indicators often include: 

    • Brand Equity & Perception

    • Customer Demand & Loyalty 

    • Customer Engagement & Lifetime Value

    • Customer Acquisition Costs 

    • Sales Conversion Rate

  • In a successful luxury brand marketing organization, cultural values are crucial for maintaining brand prestige, fostering creativity, and ensuring a deep connection with high-end consumers.

    By embedding these cultural values, a luxury brand marketing organization can connect with its affluent target and driving precious long-term loyalty. Teams should focus on: 

    • High Expectations on Performance 

    • Heritage & Storytelling 

    • Emphasis on Quality

    • Creativity & Innovation 

    • Customer-Centric Approach

  • Fluent in the language of luxury, these experienced team members are ready to work with you:

eCommerce

  • Successful e-Commerce marketing leaders know a full-funnel approach in the digital landscape can make or break fortunes.

    Performance Marketing metrics tell the story of successful campaign management, but driving demand for the brand is just as critical.

    The challenge is to deliver seamless experiences from the first ad impression to the site experience, through to conversion and fulfillment.

    Leaders are focused on: 

    • Impression Delivery, Optimization, Clicks & Conversions 

    • Site Experience & Seamless Transactions 

    • Customer Acquisition Costs & Average Order Volume

    • Cart Abandonment Rate & Checkout Experience 

    • Incentives & Promotions

  • In a successful e-Commerce brand marketing organization, cultural values can foster innovation, drive customer-centric strategies, and achieve long-term business growth.

    In the fast-paced digital landscape, teams must be agile, predictive and adaptable to deliver exceptional customer experiences & stay compeitive. The best teams are focused on: 

    • Consumer Satisfaction 

    • Action-Orientation

    • Innovation & Adaptation 

    • Personalization & Optimization 

    • Customer Retention & Loyalty

  • Meet the team that eats, sleeps and breathes all things digital:

Health & Wellbeing

  • Marketing leadership for Health, Wellness and Fitness organizations benefit from an ever-expanding market. But competitive pressures from top-down brand management and bottom-up, location-based operations force leaders to evaluate how marketing efforts contribute to new member acquisition, retention, and revenue growth.

    Key growth criteria include: 

    • New Member Joins & Customer Acquisition Cost

    • Retention & Churn Rate

    • Average Revenue Per User 

    • Customer Lifetime Value

    • Engagement & Utilization Levels

  • Health, wellness, and fitness marketing organizations can connect deeply with consumers, drive engagement, and build a loyal community - all while staying ahead in a competitive industry.

    To do so, teams should embrace and personally live their brands as ambassadors, while rallying around core cultural values of: 

    • People-Oriented

    • Emphasizing a Single Culture

    • Achievement-Oriented

    • Community Engagement & Support 

    • Enthusiasm for the Job

    • Agility, Innovation & Collaboration

  • The team with the experience to help you build your healthiest marketing organization:

Education

  • CMO’s in the higher education industry are tasked with driving successful marketing programs while delivering on long-term institutional success. Optimizing recruitment efforts, attracting students (and faculty) and enhancing the institution’s reputation are top priorities.

    The most successful marketing leaders stay sharp on:

    • Brand Awareness & Reputation

    • Retention & Graduation Rates

    • Enrollment Rate

    • Lead Generation & Application Conversion Rate

    • Cost Per Qualified Lead

  • Marketing organizations for higher education are focused on attracting and retaining enrollment among their target students and faculty.

    Inspiring pride by building strong brand reputation, they contribute to the institution’s mission and vision. High-functioning teams share the following cultural values: 

    • Student-Centric & Community Focus

    • Continuous Improvement & Engagement 

    • Collaboration & Teamwork

    • Ethical Marketing Practices & Social Responsibility 

    • Emphasizing a Single Culture

    • Brand Ambassadorship

  • Best-in-class team members ready to work with you:

  • Banking & Finance marketing leaders reside in a highly competitive and regulated category where data-centric solutions can mean the difference between success and failure.

    With a focus on critical success metrics leaders can understand how marketing efforts are driving customer acquisition, engagement, satisfaction, and profitability in a crowded sector.

    The best leaders focus on: 

    • Digital Engagement Metrics 

    • Cross-Sell & Upsell Rates 

    • Net Promoter Score 

    • Customer Acquisition Cost 

    • Customer Lifetime Value

  • Banking and finance marketing organizations can build stronger customer relationships, navigate regulatory complexities, and drive innovation in a rapidly evolving industry. The most successful organizations understand and embrace the hearts and minds of their customers, recognizing the vital role they play in consumers lives.

    They keep focus on cultural aspects critical to driving growth, trust, and alignment with industry-specific needs, including:

    • Customer Satisfaction

    • Customer Trust & Good Reputation

    • Compliance & Risk Awareness 

    • Innovation & Digital-First Mindset 

    • Financial Literacy & Education

  • Experience you can take to the bank:

Banking & Finance

Fashion

  • For a Fashion CMO, tracking the right marketing metrics is crucial for understanding customer behavior by leading demand, driving sales, and building brand loyalty.

    Is a fashion brand’s marketing efforts driving customer acquisition, retention, and profitability across various channels? Look to key drivers of success include: 

    • Brand Equity, Demand & Value  

    • Pricing Strategies 

    • Customer Acquisition Cost

    • Average Order Volume 

    • Customer Lifetime Value

  • By cultivating core cultural values, fashion marketing organizations can connect with consumers, influence trends, adapt to industry changes, and maintain a competitive edge in a dynamic market.

    Creativity and collaboration can create deep connections with consumers and lead to long-term brand success.

    Here are some of the most important cultural elements:

    • Passion for Fashion

    • Trend Awareness & Analysis 

    • Sustainability & Social Responsibility

    • Customer Satisfaction 

    • Creativity & Innovation

  • Meet the trend setting experts ready to help you design the perfect marketing organization:

Bridal

  • As marketing leaders in the Bridal Industry, you live at the forefront of one of life’s great milestones, seeking to serve the +2M couples married annually. You must navigate lengthy & complex customer journeys filled with extensive research -  and high expectations.

    Key priorities include: 

    • Web Traffic, Search Traffic & Store Traffic

    • Social Media & Influencer Footprint 

    • Average Order Volume  

    • Customer Acquisition Cost 

    • Brand Equity and Perceptions

  • Bridal organizations thrive when they successfully put themselves in the heart and head of their customers. They embrace the core values of the brand infusing them in the entire customer experience across all consumer touch points.

    Shared values that inspire successful teams include: 

    • Empathy & Customer Understanding 

    • Collaboration & Team-Oriented

    • Adaptability & Trend Awareness 

    • Creativity & Innovation 

    • Emphasis on Quality

  • Meet the romantics ready to bring their bridal experience to our partnership:

Jewelry

  • Top jewelry industry marketers are thinking about how to help customers purchasing jewelry embed the meaning of their emotion into their jewelry purchases. Many gift giving jewelry purchases are love, kindness, and or generosity inspired. Jewelry purchases by an individual may be a form of self-expression, fashionable and meaningful.

    How does marketing help?

    ~ increased personalization

    ~ creating immersive jewelry shopping experiences both online and in-store,

    ~ broadening jewelry purchase occasions deliver deliver business goals.

    Are you thinking about?

    • Increasing purchase frequency

    • Increasing average purchase price

    • Profitability with lab grown diamonds

    • Path to engagement ring purchase

    • Jewelry customization

  • Great marketing - agency teams embrace the core values of their jewelry brand and infuse those equities into the entire jewelry customer experience across all consumer touch points.

    Many team values impact success but this is the industry wide perspective on what drives success

    What do you think?

    • Emphasis on Quality

    • High Expectations For Performance

    • Results Oriented

    • Collaboration

    • Socially Responsible

    • People Oriented

  • We propose the following team members with the bridal experience to form a perfect union:

  • Top marketing leaders in non-profit organizations recognize the need to put their brands mission and vision front and center when attracting, retaining and engaging donors. Ambassadors for their brand, leaders are charged with driving the organization’s mission forward. They are acutely aware of: 

    • Donor Acquisition Cost

    • Donor Retention Rate 

    • Conation Conversion Rate

    • Average Donation Value 

    • Engagement Metrics

  • Non-profit marketing organizations share a common objective to drive the organization’s mission forward with short-term engagement and long-term impact.

    Team members should operate harmoniously, unified in a single vision, so that every message, campaign, and strategy advance the cause. The best teams are focused on the following tenets: 

    • Mission-Driven Focus

    • Emphasizing a Single Culture 

    • Empathy & Compassion 

    • Collaboration & Teamwork

    • Trust & Good Reputation 

    • Action-Oriented

  • No stranger to mission-driven companies, meet the team ready to help you advance your vision:

Non-Profit

Automotive

  • Marketing leaders in the automotive industry know b the importance of “sales overnight and brand over time.” Consistently pressured by top-down investment in brand building to demand, while acutely aware of the need to move metal.

    Multi-tiered marketing approaches, co-op programs, dealer incentives and brand management are critical to success and shape brand performance; daily, weekly, monthly and yearly.

    The best marketing leaders stay sharp on the following: 

    • Brand Awareness & Perception 

    • Dealer Engagement & Foot Traffic 

    • Lead Generation & Conversion Rate

    • Multi-Tiered Customer Acquisition Costs 

    • Customer Lifetime Value & Loyalty

  • Marketing organizations in the automotive industry must run at high RPMs to be successful. Competition for buyers is fierce and teams asleep at the wheel can steer off-course quickly.

    The best teams operate with the tension and torque of a finally tuned marketing machine, consistently focused on: 

    • Innovation & Forward-Thinking 

    • Agility & Action-Oriented

    • Global Mindset & Local Relevance 

    • Achievement Orientation

    Sustainability & Social Responsibility

  • Meet the team with the experience to help you build a marketing organization that fire on all cylinders:

Shipping

  • Marketing Leaders in the Shipping Industry recognize efficiency and optimization don’t just drive value in the core product, but also in their marketing programs. Marketing executives must contend regularly with consumer demands, strategic solutions, logistics and speed.

    Their ability to drive marketing strategies that lead to stickier customer engagement is the competitive edge to drive business growth.

    Success criteria is largely dependent on: 

    • Brand Awareness, Reputation & Reliability 

    • Increasing Market Share & Penetration 

    • Lead Generation & Conversion 

    • Customer Acquisition & Retention Rate

  • Organization and synchronization are hallmarks of the most effective marketing teams in the shipping industry. Teams must have clear focus on enhancing customer engagements and driving innovation, as well as adapting to technological advancements and changing market conditions. The best teams focus on: 

    • Innovation & Continuous Improvement 

    • Achievement Oriented & Results 

    • Ethical Practices & Social Responsibility

    • Agility & Flexibility

    • Solution-Oriented & Consumer-First Mindset

  • The team with the experience to get you where you need to go:

Business Support Services

  • Any CMO in the Professional Services industry can tell you that maintaining brand perceptions is key to driving both short-term and long-term success for the provider. Having a clearly defined mission, vision and brand positioning is critical so marketing and sales organizations can engage clients and deliver on the high expectations of service providers.

    Top marketers engage with focus in the following areas: 

    • Brand Equity & Reputation

    • Net Promoter Scores 

    • Lead Generation & Conversion Rate 

    • Customer Acquisition Cost & Retention Rate 

    • Customer Lifetime Value

  • High-functioning marketing teams within the Professional Services Industry rally around transparency and integrity as a means to drive brand value. The best teams know that brand reputation is everything - leading the way for sales and service teams to deliver on that promise to its customers.

    They embrace the following concepts: 

    • Client-Centric Focus & Customer Satisfaction

    • Innovation & Creativity 

    • Cross-Functional Collaboration & Team Orientation

    • Data-Driven Decisioning 

    • Agility & Decisiveness

  • The team ready to support your business goals: