Brad joined ROJEK as a Principal in 2024, yet his experiences with ROJEK Consulting date back many good years!

WHY?

Brad is an Industry-recognized senior marketing and advertising executive with 25 years of experience leading successful client engagements across many different industry verticals. He has held executive leadership positions within Interpublic Group and Omnicom agencies, as President, Chief Marketing Officer, and Chief Client Officer, working with blue-chip brand marketing organizations to record performance and growth – more than a few of which were started through ROJEK Consulting-led agency reviews.

In addition to holding company engagements, Brad has also worked with smaller, independent agencies seeking expertise in business development, operational efficiencies and growth.

His industry recognition ranges from Cannes Lions Grand Prix to multiple Gold EFFIE’s. His contributions to agencies include multiple A-list recognitions, Agency of the Year and Campaign of the Year.

What Matters to Brad?

Whether working with holding companies or independents, what matters most to Brad is that agency cultures must exercise a high degree of flexibility and adaptability, along with an achievement orientation in order to achieve maximum growth.

“I have appreciated ROJEK Consulting for many years, particularly with the rigor and transparency ROJEK puts into every company engagement. I’m thrilled by the focus on cultural alignment for brands and agencies, as it truly results in meaningful business success.”

What else does this improve?

Today there is the full picture of the puzzle pieces for Marketing Success. The consulting focus on marketing and media mix across brand and stakeholders defines the best path forward. Agency partner selection, collaborative team- building and integration require data and our expertise.

We consult on Advertising Industry Agency Evaluation & Hiring Practices. This often includes Brand Strategy, Problem Solving, Integrated Marketing, P&L Management, Consumer Insight Development, Content Creation, Social Media Strategy and Digital Marketing.

What Industries does Brad impact and add value to today?

• Retail Clients

• Consumer Products

• Insurance

• Financial & Banking

• Automotive

• Travel & Tourism

• Professional Services

Brain plus Heart Power

Brad graduated from North Carolina State University with a B.S. College of Business Management. Business knowledge yes, but he also shares his “Cardiac Pack” matters too! The mentality fuels his belief that every brand and every agency has a chance to compete and win in crowded and competitive marketplaces.

Hhhmmm…?

Team motivation matters !

Do you want to learn more?

bhigdon@rojekconsulting.com